The idea of Art Youth Society was born in 2010 when Ays Yuva created her first rings. The brand is inspired by fashion capitols New York, Paris and Istanbul, and fuelled by her passion for jewellery and fine craftsmanship; love and friendship always being present at the core of her designs. In 2012, Khaled Sufi joined Art Youth Society. Together they focused on the launch and brand development aspects of the AYS brand on a global scale.