Be Berlin is the official city campaign name of Berlin and at the same time the communicative roof for all activities to promote the German capital - regional, national and international. With the be Berlin Capital Campaign, they focus on the special diversity of Berlin and make the sense of life in Berlin as an authentic experience. Be Berlin occupies the themes that make Berlin so unique by means of very different communication measures and thus establishes a whole city internationally as a brand. The be Berlin campaign has been implementing the partners for Berlin-based Gesellschaft für Hauptstadt-Marketing mbH since 2008 on behalf of the State of Berlin.
BOLD LA is responsible for communications surrounding Berlin Week, taking place at the beginning of October. BOLD LA will also manage PR for BE Berlin’s freedom campaign, which will include multiple events and activations around Los Angeles. By defining and celebrating the similarities between Berlin and LA, BOLD LA will help get the word out for BE Berlin and Berlin Week in Los Angeles, generating buzz and excitement surrounding the events.