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BMW's passionate promise for the future is born from the unique history of reinvention. BMW doesn't just build cars. The brand's innovations and exceptional design create emotion, enthusiasm, fascination and thrills.

BMW 4 SERIES CONVERTIBLE MEETS LANSERHOF | PR

For the refresh of the BMW 4 Series Convertible BOLD Berlin invited editors and influencers to experience the sharper looks and characters of the car. The trip started at BMW Welt in Munich and ended at the Lanserhof Tegernsee Resport with a personal refresh treatment for the guests.

TOMmeezJERRY x BMW 4 SERIES | INFLUENCER & PR

German fashion and lifestyle blogger André aka TOMmeezJerry tested the new BMW 4 series and drove from South Tirol to Lake Garda. During his trip he produced a high quality video and pictures for BMW.

 
© Photo Credits TOMmeezJerry

#ROADTOCOACHELLA | INFLUENCER & PR

During Coachella 2017 BMW invited global influencers for a ride from LA to Coachella Valley in the specially wrapped BMW i8. Influencers like Toni Garrn, Cloudy Zarocki and André Hamann were encouraged to post their #roadtocoachella experience prior and during the event.

© Photo Credits André Hamann
© Photo Credits Toni Garrn