BOLD BERLIN IS RESPONSIBLE FOR PR STRATEGY, INFLUENCER RELATIONS, CONTENT PRODUCTION AND EVENT MANAGEMENT OF JULESS MUMM IN GERMANY.
JULES MUMM x KAVIAR GAUCHE | PR, EVENT & COLLABORATION
In 2016 Jules Mumm launched its first fashion edition in collaboration with the designer duo kaviar gauche. BOLD Berlin was responsible for identifying Kaviar Gauche as a collaboration partner, all PR activities surrounding Jules Mumm fashion edition including influencer marketing and event management.
JULES MUMM x HOARD OF TRENDS | INFLUENCER & CONTENT PRODUCTION
To promote the Jules Mumm by kaviar gauche limited edition BOLD seeded high quality influencers like Magdalena Ilic, Hoard of Trends. She chose to invite her friend to a picnic because that what Jules Mumm stand for: fun and friendship.