The unique silhouette combines street-basketball culture and avant-garde fashion, resulting in a sophisticated and yet eye-catching unisex sneaker. The K1X Patrick Mohr Mk5 is crafted from premium tumbled and full grain leather, featuring three monochromatic color ways: white, black and red. Details include an embossed geometric pattern on the side panels, a detachable ankle strap connecting to the heel as well as the tongue, Mohr‘s iconic wooden triangle on a removable leather patch, angular leather laces and leather lining.
BOLD LA lead the PR strategy and event organization surrounding the K1X Patrick Mohr MK5 launch. Bringing the hype of the new shoe to fashion editors, celebrities, and influencers, BOLD LA managed the guest list, RSVPs, and sponsors for the launch event.
Celebrities and influencers who were seeded included Lil Wayne, Nick Young, Brooke Candy, Steve Aoki, Ian Connor, Angel Haze, Bradley Soileau, and Guillermo Andrade.
Following the launch event, the K1X Patrick Mohr MK5 sneaker sold out in just 2 hours.