K1XPM LAUNCH | PR & INFLUENCER
BOLD LA lead the PR strategy and event organization surrounding the K1X Patrick Mohr MK5 launch. Bringing the hype of the new shoe to fashion editors, celebrities, and influencers, BOLD LA managed the guest list, RSVPs, and sponsors for the launch event.
Celebrities and influencers who were seeded included Lil Wayne, Nick Young, Brooke Candy, Steve Aoki, Ian Connor, Angel Haze, Bradley Soileau, and Guillermo Andrade.
Following the launch event, the K1X Patrick Mohr MK5 sneaker sold out in just 2 hours.