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STEPPING INTO ACTION IN 2011, MAI PIÙ SENZA STANDS FOR HIGH-QUALITY AND INDULGENT SHOES THAT BRING TOGETHER FEMININE ELEGANCE AND BEAUTY. THE COLLECTIONS ARE INSPIRED BY GLOBAL STREETSTYLE TRENDS AS WELL AS EACH OF THE BRAND’S FIERY FEMALE PERSONALITIES – THE MAIGIRLS.

BOLD Berlin is responsible for PR, influencer relations, event management and content production of MAI PIÙ SENZA.

MAIGIRLS | PR, CONTENT PRODUCTION & EVENT

Mai Più Senza teamed up with international influencers like Lena Lademann and Sophia Roe and named heels after them, which fit their personal style and taste. BOLD Berlin set up a photo shoot with Mai Più Senza's Maigirls and executed the following launch event for press and media.