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MINI IS STRAIGHTFORWARD, SINCERE AND AUTHENTIC. MINI BLENDS CREATIVITY WITH CLEVERNESS, OFFERING AN OPEN PLATFORM FOR PEOPLE, DESIGN AND A VIBRANT URBAN LIFE. MINI’S SPIRITED ATTITUDE TO LIFE INSPIRES PEOPLE.

BOLD BERLIN IS RESPONSIBLE FOR PUBLIC AND INFLUENCER RELATIONS OF MINI DESIGN, LIFESTYLE AND LIVING.

MINI COUNTRYMAN x BLVCKXKEV | INFLUENCER & PR

BOLD invited blogger Kevin Schertl to another kind of camping trip - sleeping in the new MINI AUTOHOME rooftent. Read the full story here.

© Kevin Schertl
© Kevin Schertl

MINI FASHION AT PITTI UOMO | PR & INFLUENCER

BOLD invited influencers and bloggers mr. goodlife, Philipp Stehler, TOMmezJerry and Lina Mallon for a MINI Roadtrip to this years Pitti Uomo in Florence.

© Lina Mallon

THE MINI LIVING BREATH INSTALLATION AT SALONE DEL MOBILE | PR

For the MINI LIVING – Breathe installation at Salone del Mobile 2017, MINI teamed up with SO-IL, to create an immersive interactive experience and to promote the idea of living mindfully and sustainably in the 21st century. From 4 to 9 April 2017, media and visitiors were invited to explore the installation and find out how the brands‘ core principle “ creative use of space“ had been translated into a living concept. On April 4th, the MINI LIVING press conference took place at the MINI venue. 183 national and international editors, bloggers and influencers joined the event. BOLD was responsible for the invitation of lifestyle and design press, guest management and organizing a small press trip for selected media (such as iGNANT). We organized and hosted interviews and shootings with MINI LIVING experts on-site and coordinated international media cooperation’s.

© Allan Hinton
© Allan Hinton
© Allan Hinton