Mumm can be considered as the most known sparkling wine in Germany. The fresh, fine-bodied premium sparkling wine stands for the special moments of pleasure in life. Carefully selected wines of the highest quality give Mumm sparkling wine its elegant-dry character and make it a tasteful experience - since 1922.BOLD is taking care of Mumm’s daily PR business such us press releases, mailings and development of high impact PR hooks as well as ensuring constant coverage in targeted media with a focus on lifestyle, design, food and trade.