BOLD is taking care of Mumm’s daily PR business such as press releases, mailings and development of high impact PR hooks as well as ensuring constant coverage in targeted media with a focus on lifestyle, design and food. BOLD is also responsible for seeding of relevant influencers and editors as well as important event sponsoring. Furthermore BOLD is organizing exclusive launch and press events for Mumm.
MUMM DRY ALKOHOLFREI | CONTENT PRODUCTION, EVENT & PR
For the latest launch of Mumm Dry Alkoholfrei BOLD Berlin was not only responsible for public relations but also produced the lookbook together with food and lifestyle blogger herz.und.blut. For the photo shoot BOLD invited bloggers and influencers like Camilla Rando, Igor Josifevic and Tanja Deckstein. BOLD also designed and produced a goodie bag. For the launch of Mumm Dry Alkoholfrei organized the press event with editors, media and influencers at Studio Lassen in Hamburg.