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Mumm can be considered as the most known sparkling wine in Germany. The fresh, fine-bodied premium sparkling wine stands for the special moments of pleasure in life.

MUMM DRY ALKOHOLFREI | CONTENT PRODUCTION, EVENTS & PR

For the latest launch of Mumm Dry Alkoholfrei BOLD Berlin was not only responsible for public relations but also produced the lookbook together with food and lifestyle blogger Herzundblut. For the photo shoot BOLD invited bloggers and influencers like Camilla Rando, Igor Josifevic and Tanja Deckstein. BOLD also designed and produced a goodie bag

For the launch of Mumm Dry Alkoholfrei organized the press event with editors, media and influencers at Studio Lassen in Hamburg.