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Founded in Germany in 1948, PUMA is one of the world’s leading sports brands that keeps on pushing the zeitgeist with striking collaborations and limited editions.

PUMA BOOTH AT BREAD&BUTTER | PR & EVENTS

BOLD Berlin designed and created the PUMA booth at this years Bread&Butter. The booth was divided in two parts: The showroom area where visitors could check out the latest collections and meet several brand ambassadors and influencers such as GNTM winner Vanessa Fuchs, influencer trio Modern Man and fitness star Pamela Reif.

The other half of the booth was transformed in a Berlin-Späti where visitors could grab branded snacks and goodies or take a picture in an old Porsche. Sceneries have been created to resemble the brand’s current campaigns.

The booth offered a variety of interactive experiences and featured a tattoo artist, live dance performances and photo booth that addressed topics such as courage and female empowerment. 

Live DJs set a BOLD pace for all the activities at the PUMA booth. 

PUMA FENTY LAUNCH | PR & EVENTS

The FENTY® PUMA® by Rihanna runway collection, sexy is powerful, expressive, and opulent. Rihanna merges PUMA's sport silhouettes with the romance and grandeur of 18th century France. BOLD invited selected influencers and celebrities to the exclusive FENTY by Rihanna cocktail event to take a glimpse at the new collection.