Schildkröt is a pioneer in the toy industry and the oldest doll manufacturer worldwide.The new Schildkröt collection of 2017 got a lifestyle-makeover and combines the brands 120-year expertise and the traditional know-how with modern ideas and designs.

BOLD produced a new brand film in Los Angeles with the participation of 15 children, four golden retriever puppies and a mini horse. At the same time, BOLD LA shot photo material for the new website, catalogues, PR and social media. For this year's international toy fair in Nürnberg, BOLD LA created the extensive sales presentation, defined positioning and wrote the brand copy.