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Superdry is an exciting contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style.


BOLD LA is in charge of the event surrounding the grand opening of Superdry’s newest store in Los Angeles’ brand new Westfield Century City mall.

To celebrate the opening, BOLD LA produced a special campaign in collaboration with photographer, Parker Day. By implementing Parker’s pop-art portrait style, 6 high profile LA-based influencers were photographed in Superdry clothing (@mstr_of_disguise, @princessgollum, @milliebrownworld, @_whenyoudie_, @romansipe, and @monkmiyagi). The photographs will be used for PR pitching and will be exhibited in the brand new store, opening at the beginning of November 2017.

The opening event will not be your average champagne press opening. Hosted by the six photographed influencers, including Odd-Future member, Hodgy, the event will be a celebration of Superdry and Parker Day’s newest Superdry campaign. The influencers will be styled in the same outfits in which they’re photographed, making the portraits come to life. The event will also feature a performance by Hodgy right in the center of the space.