SEEDING | INFLUENCER MARKETING
BOLD Berlin is selecting influencers for Urban Outfitter's carefully always having in mind followings, engagement and brand fit.
BOLD Berlin is making sure that there is a regular coverage of Urban Outfitters in targeted media with a strong focus on interior, fashion and lifestyle. In 2016 BOLD generated a total coverage of 496 print magazines such as L'Officiel, Textilwirtschaft, Grazia and Glamour. Urban Outfitter products were mentioned in 302 online magazines and blogs such as Elle, Vogue or Refinery29.
URBAN OUTFITTERS STOR OPENING VIENNA | PR, INFLUENCER & EVENTS
BOLD Berlin developed the concept for Urban Outfitters latest store openings in Düsseldorf and Vienna. In order to create a tropical and summer themed atmosphere BOLD utilized current Urban Outfitters accessories.
In addition to digital invitations BOLD sent out friendly reminders in form of donuts.
BOLD scheduled interviews with selected media followed by a private event for influencers, editors and public.