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Zalando is Europe’s leading online fashion platform for women, men and children offering customers a one-stop, convenient shopping experience.

Zalando is a retainer client of BOLD Berlin and BOLD is responsible for events, public relations and influencer marketing  in all German speaking countries.


BOLD was responsible for the communications surrounding Bread&Butter and the preview event. During the festival of style and culture, BOLD accommodated press requests and looked after influencers as well as celebrities who attended the event. Over the course of multiple shows and talks BOLD was in charge of invitation management, celebrity bookings and seating. After wrapping up the events, BOLD worked closely with relevant media and provided direction in regards to press stories and pieces on the show.

Photo Credit Zalando

It's A Man Box | PR & EVENT 

IT'S A MAN BOX | For Spring/Summer 2017, online fashion retailer Zalando launched the It’s A Man Box Campaign; dedicated to the modern man of today. Together with actor and filmmaker James Franco, Zalando created a campaign film showing men how they can make their style decisions with the ‘Man Box’. BOLD Berlin was responsible for public relations as well as for the execution of the press event. BOLD invited top fashion and lifestyle editors and influencers to an exclusive preview of the It's A Man Box.

Photo Credits Samuel Smelty