A beer is probably not what you would expect to be created by B&O PLAY, the playful sister to word-renowned company of high-performance loudspeakers Bang & Olufsen. Yet, demonstrate their connection with an audience of urban creative music lovers while worshipping the tradition of craftsmanship and innovation, B&O PLAY has teamed up with one of the world’s most innovative and highly respected gypsy breweries Mikkeller to create Beobrew.
To infuse the beer with music, Mikkeller lowered a Beoplay A1 speaker into the fermenting tank and cranked up the volume during the two-week conditioning process. Ever wondered how music tastes in Beer? Beobrew will be rolled out to Mikkeller bars in Denmark, Sweden, Germany, Spain, and the US as well as Ace Hotel in New York and LA during summer. If you are not near of these locations, you can order Beobrew to your doorstep at mikkeller.dk today.