Fashion brand ESPRIT for many of us has been around since our earliest childhood memories. A brand, that constantly managed to combine a distinctive feel of easiness with bold fashion statements. And at least as much as we missed the brand, we are exited to announce the addition of this very special label to the BOLD Berlin portfolio. BOLD is in charge for both national PR execution and strategy as well as for implementing and leading international PR strategies within Europe. Welcome to BOLD – ESPRIT!