Bringing together the best in fashion and music, the second edition of Bread & Butter ’BOLD’ by Zalando took place from 1st-3rd September 2017 at Arena Berlin. B&&B showcased the latest and most exciting from your favourite brands such as PUMA, Converse, Fila, Jil Sander Navy and Wangler. Spread over several stages, the festival will excite consumers with all things new including exclusive designs, limited editions, collaborations, fashion labs, workshops and fashion shows.
The highlights have been the B&&B talks featuring renowned international speakers like Vivienne Westwood or model and activist Adowa Aboah.
Zalando is a retainer client of BOLD. For B&&B BOLD Berlin was responsible for the whole communication and PR before, during and after the event.