BOLD announced and communicated the new concept of the renowned Bread&Butter show by Zalando.
During the trend show, BOLD accommodated press requests and looked after influencers as well as celebrities who attended the event. Over the course of multiple shows – like the Zalando fashion show that marked both the end and the highlight of Bread&Butter by Zalando– BOLD was in charge of invitation management, celebrity bookings and seating.
After wrapping up the events, BOLD worked closely with relevant media and provided direction in regards to press stories and pieces on the show.
Photo Credits: Getty Images for Bread&Butter by Zalando / Bread&Butter by Zalando