Zalando gave a spectacular preview of the second edition of Bread & Butter, which will take place from 1. – 3. September as „Festival of Style and Culture“. Matching this years motto Zalando invited to a discussion about the meaning of „BOLD“ in context with music and fashion.
Vivienne Westwood was the star-guest of the evening due to her significant impact in the story of fashion, especially during punk era. Westwood spoke about what being „BOLD“ means to her and how to overcome fears and challenge the status quo. BOLD Berlin was responsible for communication of the preview event as well as for guest-management.