scroll down
Marcell von Berlin U.S. Flagship Store
BOLD LA launches German Fashion Designer Marcell Von Berlin U.S. Flagship Store

BOLD LA was responsible for managing Marcell von Berlin’s U.S. Flagship store launch in Los Angeles. Located in the heart of West Hollywood on LA’s most iconic shopping destination, Melrose Avenue, the boutique is the brand’s first foray into the states.

As part of the launch, BOLD LA collaborated with the designer to curate the VIP guest list, manage influencer marketing and seeding, and promote the store launch ahead of its opening night. Among VIP attendees were Troye Sivan, Malika Haqq, Chantel Jeffries, Pia Mia and Nicole Williams. BOLD LA brought 40 additional influencer attendees to the expansive guest list – which totaled upwards 300 guests throughout the evening.

BOLD LA also managed national and local publicity for the event, securing coverage from nationally-recognized publications such as Forbes, LA Times,Us Weekly and OK! Magazine.  

Pia Mia in the MvB Späti
Patrick Mason on the decks
Troye Sivan at Marcell von Berlin Opening Party
Featured News