Our Japanese client RICOH has been changing the world of 360 as we know, coming off the heels of their latest THETA release: the Z1. The flagship model of the THETA series, the Z1 supports incredible features such as 7K shooting, live streaming and more. To celebrate, BOLD managed launch publicity and promotions, cumulating with an amazing launch party at the newly-opened Hudson Yards in New York City. Given exclusive access to immersive art installation, SnarkPark, BOLD invited top press and influencers from across the city to experience life in 360 with THETA.
Working with globally-renowned partners such as KITH and Momofuku to deliver an unforgettable evening, attendees truly experienced #Lifein360 with THETA.