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Riley Rose
The beauty and lifestyle universe from the founders of Forever 21 launches throughout the United States.

Riley Rose is the new beauty and lifestyle universe from the founders of Forever 21, featuring global skincare and makeup brands from top brands around the world. After launching their first store in October 2017, they have now expanded to 12+ stores nationwide with dozens more set to open by the end of 2018!

BOLD LA is responsible for creating and managing monthly in-store events for all Riley Rose locations across the US, as well as influencer and media relations surrounding news, events, and new store openings.

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