Superdry is a contemporary fashion brand focusing on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. The brand has a significant and growing presence around the world, operating through 515 Superdry-branded locations in 46 countries.
For the opening of Superdry’s latest flagship store in the Westfield Century City Mall in Los Angeles, BOLD LA was in charge of the creative direction for an LA-specific campaign in collaboration with artist and photographer Parker Day, that celebrated six of the city’s top creative influencers. Highlighting Superdry’s fashion credentials and key styling, the campaign featured the cool, creative, and individualized style of Los Angeles.
In addition, the BOLD team was responsible for event conception and PR for the store’s grand opening, including influencer management and seeding, guest list management and event execution. Highlights of the immersive experiential opening, hosted by 6 top LA influencers, was a special music performance by Hodgy (formerly of Odd Future) and a DJ set by international model Shaun Ross, as well the Superdry photo exhibition of Parker Day.