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British international clothing brand, Superdry, opens their newest flagship store in Century City, Los Angeles.

Superdry is an exciting contemporary fashion brand focusing on  high-quality products that fuse vintage Americana and Japanese-inspired  graphics with a British style. The brand has a significant and growing  presence around the world, operating through 515 Superdry-branded locations  in 46 countries.

For the opening Superdry’s newest flagship store in the  Westfield Century City Mall in Los Angeles, BOLD LA was in charge of the  creative direction for an LA-specific campaign in  collaboration with artist and photographer, Parker Day, that  celebrated six of the city’s top creative influencers. Highlighting  Superdry’s fashion credentials and key styling, the campaign featured the  cool, creative, and individualized style of Los Angeles.  

In addition, the BOLD team was responsible  for event conception and PR for the store’s grand opening, including  influencer management and seeding, guest list management, and event  execution. Highlights of theimmersive experiential opening,  hosted by 6 top LA influencers, was a special music performance by Hodgy  (formerly of Odd Future) and a DJ set by international model, Shaun Ross, as  well the Superdry photo exhibition of Parker Day.

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