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Thermomix "Month of Mom"
BOLD LA LAUNCHES THERMOMIX’S FIRST EVER MOTHERS DAY CAMPAIGN CELEBRATING THE #MONTHOFMOM

BOLD LA helped Thermomix launching their first ever social media campaign, #MonthofMom, celebrating mother’s and daughter's from various backgrounds and lifestyles for the entire month of May. BOLD negotiated and secured seven top-tier talents: Leandra M. Cohen, Radhi Devlukia, Erica Domesek, Peggy Merck, Sarah Watson, Deena Campbell and Melanie Masarin. Under BOLD’s guidance, Thermomix then launched a campaign in which all the participating women shared stories on their own social channels about the trials and tribulations of motherhood, their favorite recipes passed down from previous generations and how the Thermomix TM6 is the help they need to put delicious home cooked meals on the table, every single day, regardless of what their schedules look like. The campaign garnered lots of attention from talent's and brand's followers and also resulted in a mention in Business of Fashion.

Deena Campbell making homemade nut milk with the Thermomix TM6
Sarah Watson making frozen mango sorbet with her little helper
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