BOLD means change, doing something different.
We believe that communication has changed dramatically in the last couple of years – which is why we are progressively questioning rigid, obsolete structures and processes.
We provide authentic insights and real relationships to a new environment of creative masterminds. We create bold immersions to a world of striking consumers, online and offline media, trendsetters, young entrepreneurs, artists and other beings we believe determine what is hot and what is not.
Our goal is always to create commercial interest while breaking with the outmoded and engaging the new.
MA Business Communication
Extensive experience as Head of PR and Marketing at Circleculture in Berlin, Concept Director at DDB Berlin, Global Trend Marketing Manager at Reebok International and freelance Trend Scout for global companies such as Victoria’s Secret and Bath & Body Works.
Leading teams, task forces and think tanks for both, agencies and brands (developing PR concepts, lifestyle brand strategies, seeding concepts, limited editions, trend reports and collaborations).
What characterizes me: A widespread, tight-knit global network with personal contacts to press representatives, creative sources and global opinion leaders linked with a passion for trends, innovation and sustainability.
MA of Business in Marketing & MA Business Communication
Long-term experience as Trade Marketing Manager and Brand Manager of global brands (Jack Daniel‘s, Southern Comfort, Finlandia Vodka, Coca-Cola).
Lead of international projects with intercultural teams (developing global brand triangles, positioning statements, sustainability initiatives,merchandising strategies, focus groups and lifestyle programs).
What characterizes me: Brand and corporate experiences linked with a high demand for creativity, quality and professionalism as well as a passion for everything I do.
Torstrasse 68
10119 Berlin
Fon: +49 30. 25 76 28 75