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Ricoh Theta is a 360° camera that transforms your surroundings and changes the way you experience the world. You can shoot photos and videos of an entire space with a single push of a button, all made possible by its dual ultra wide lenses.

BOLD LA is responsible for PR, influencer marketing and social media management for Ricoh Theta's accounts on Instagram, Facebook and You Tube in the United States.

Positioned Theta’s 360 camera models as the most sought after products amongst their competition in the United States, including features in Forbes, Tech Crunch, Goop, The Oprah Magazine and CNET. Ricoh Theta's social media presence across all active channels, including Instagram, YouTube and Facebook. We realized collaborations several top content creators and businesses such as @cache_bunny and MLB to capture content in 360.


BOLD LA conceptualized and executed an event at the Snark Park space in New York’s Hudson Yards to launch Theta's professional grade model, the Z1. Taking place inside New York City’s latest destination, Hudson Yards, attending media and creatives had the opportunity to explore Snark Park’s Enchanted Forest, and the architectural wonder, The Vessel using the Z1.

Working with globally-renowned partners such as KITH and Momofuku to deliver an unforgettable evening, attendees truly experienced #Lifein360 with THETA.