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Riley Rose is a beauty and lifestyle concept store created by Linda & Esther Chang, daughters of the founders of Forever21. Riley Rose is a destination for brands that are usually only found online, giving customers the chance to feel and experience the products first-hand. The store is a white and pink wonderland for Millennial and Gen-Z customers, with 12 locations currently open across the US and more slated to open by the end of 2018.

BOLD LA is responsible for creating and managing monthly in-store events for all Riley Rose locations across the US, as well as influencer and media relations surrounding news, events, and new store openings.

Fostering relationships with beauty influencers across the US, BOLD LA has effectively targeted local communities near Riley Rose locations, as well as a national audience.

BOLD LA has also lead public relations on the national and local level, securing features in top publications such as Bustle, Byrdie, and Elite Daily.