the bold news archive highlights our diverse spectrum of work ranging from launch events, pr, influencer marketing, content creation, production services and beyond.

news archive

ALL
LOS ANGELES
BERLIN
BOLD LA's client HEAD Sportswear is announcing their exclusive ski wear styles for Gucci Vault's Altitude Collection
BOLD is proud to announce a new partnership with YAZIO!
A continued Press Success Story in US & DACH
BOLD LA is spearheading Marshall Headphone’s Never Stop Listening campaign with a global talent program to celebrate the brand's 60th anniversary
BOLD now works for the (self-proclaimed) world's ugliest sandal!
BOLD LA teams up with InStyle Magazine to support production for their Spring/ Summer issues
BOLD LA supports MADAME Magazine for their Spring/ Summer 2022 high-fashion spreads
BOLD worked with the Thermomix team to secure publicity surrounding the launch of the TM6. The team also produced, programmed and managed a week-long pop-up activation in NYC to celebrate the latest innovation.
BOLD LA lands placements with major travel media after the THETA SC2 launch and a press tour in New York City.
BOLD LA produced eight cooking & recipe videos for Thermomix with celebrated Keto chef Bobby Parish.
BOLD LA welcomes Thermomix USA as new client
Two years of berlin-losangeles.com, we keep celebrating our two favorite cities with this BOLD created, curated and managed digital platform that captures stories and events from Berliners in LA and Angelenos in Berlin.
Berlin street couture brand MARCELL VON BERLIN opens first US flagship store. BOLD LA supports bringing the nightlife vibe of the German capital to the heart of Melrose avenue with BERLIN NITES event series. 
River Island Launches LABELS ARE FOR CLOTHES Campaign
Berlin Weeks took place in LA in October, celebrating the two sister cities.
BOLD BERLIN ORGANIZED ZALON BY ZALANDOS FIRST POP-UP STYLING SALON IN VIENNA.
MADE.COM GOES HAMBURG WITH A BOLD PRESS LUNCH.
TOGETHER WITH CASIO SHEEN BOLD BERLIN HOSTED A SPECIAL PRESS DINNER TO SHOWCASE THE NEW HIGHLIGHTS OF THE BRAND.
BREAD & BUTTER BY ZALANDO, COMMUNICATED BY BOLD.
BOLD BERLIN DESIGNED AND CREATED THE PUMA BOOTH AT THIS YEARS BREAD & BUTTER.
TO CELEBRATE ITS 70TH ANNIVERSARY, WRANGLER CREATED A DAZZLING COLLECTION WITH ICONIC POP ARTIST, PETER MAX, SET TO BE UNVEILED AT BREAD & BUTTER.
BREAD&BUTTER IS GIVING A PREVIEW WITH VIVIENNE WESTWOOD, ADOWA ABOAH AND JEFFERSON HACK.
BOLD INVITED SELECTED INFLUENCERS AND CELEBRITIES TO THE EXCLUSIVE FENTY BY RIHANNA COCKTAIL EVENT TO TAKE A GLIMPSE AT THE NEW COLLECTION.
INTERNATIONAL INFLUENCER CARO DAUR CREATED HER OWN LIPSTICK TOGETHER WITH MAC COSMETICS.
BOLD LA IS RUNNING SOCIAL MEDIA SURROUNDING BABYLON BERLIN’S US PREMIERE.
ZALANDO’S ANNUAL STYLE ICONS WERE GIFTED A TRIP TO LOS ANGELES.
BOLD LA MANAGED GLOBAL COMMUNICATIONS FOR THE LAUNCH OF ASICS’ BRAND NEW JYUNI COLLECTION.
GERMAN DOLL MANUFACTURER SCHILDKRÖT RECIEVED A TIMELY BRAND MAKEOVER. STRATEGY, CONCEPT, ART DIRECTION AND PRODUCTION OF THE NEW LIFESTYLE FILM, AS WELL AS ACCOMPANYING PHOTO MATERIAL WAS PRODUCED BY BOLD LA IN LOS ANGELES.
GERMAN SPORTS AND STREETWEAR BRAND PUMA TOOK OVER ONE OF BERLIN'S BEST NEW LOCATIONS, THE ATELIER AT AUFBAUHAUS, FOR THE "RUN THE STREETS" PARTY DURING BERLIN FASHION WEEK.
BOLD CREATED THE OPENING EVENT FOR DANISH BRAND SAMSOE&SAMSOE, IN ATTENDANCE OF MANY WELL KNOWN FACES AND MEDIA.
BOLD IS MANAGING SOCIAL MEDIA AND COMMUNITY OUTREACH FOR A BRAND NEW ART EXPERIENCE COMING TO LOS ANGELES, THE 14TH FACTORY.
BOLD IS PROUD TO BE MANAGING THE SOCIAL STRATEGY FOR ONE OF THE BIGGEST AND LONGEST-RUNNING ART SHOWS IN THE US - LA ART SHOW.
BOLD IS HANDLING THE OVERALL PRESS WORK AND CONCEPT REALIZATION OF PROJECTS FOR INNOVATIVE EYEWEAR BRAND YUN.
BOLD is responsible for the communications surrounding the new Bread&Butter by Zalando trade show.
BOLD produced a USA inspired photoshoot for Eastpak's Wyoming ‘76 Edition in the LA Arts District.
ACNE STUDIOS OPENED A NEW FLAGSHIP ON ECLECTIC POTSDAMER STRASSE IN BERLIN. BOLD INVITED PRESS AND INFLUENCERS FOR ACNE STUDIOS TO THE OPENING AND WAS RESPONSIBLE FOR PR.
BOLD LA is handling PR for new and independent editorial platform RUINS.
BOLD APPOINTED OFFICIAL PRESS PARTNER FOR VERBREUIL PARIS IN THE US MARKET.
“FROM BERLIN TO LA MUSIC” PANEL, DISCUSSING AND EXPLORING THE NIGHT LIFE AND CULTURAL EXCHANGE BETWEEN THE SISTER CITIES LA AND BERLIN. THE EVENT WAS HOSTED AT THE BOLD SPACE IN DOWNTOWN LA.
BOLD LA PRODUCED THE CAMPAIGN FOR THE BRAND NEW AG COUNTOUR 360 DENIM LINE. CONCEPT, VIDEOGRAPHY AND PHOTOGRAPHY BY BOLD LA.
BOLD APPOINTED INTERNATIONAL CREATIVE AGENCY FOR DJ ICON AND PRODUCER LOCO DICE. BOLD TASKS: DIGITAL CONTENT AND  BRAND STRATEGY.
THE SOUND INSTALLATION “CONTINGENT MATTER” BY YUTAKA MAKINO TOOK PLACE AT THE BOLD SPACE IN DTLA IN COOPERATION WITH VILLA AURORA AND THE GERMAN CONSULATE.
LA ROSA SOCIAL CLUB: A COLLABORATIVE POP-UP INSTALLATION BY FILMMAKER AARON ROSE AND JOHANN HAEHLING VON LANZENAUER. BOLD SUPPORTED THE OPENING BY INVITING KEY JOURNALISTS AS WELL AS INFLUENCERS AND ARRANGING INTERVIEWS WITH HIGH-PROFILE PUBLICATIONS.
EASTPAK’S NEW CITY GUIDE WITH DJ SOSUPERSAM IS NOW ONLINE. EXPLORE LOS ANGELES THROUGH THE EYES OF A LOCAL. BOLD PRODUCED THE GUIDE AND PHOTO SHOOT IN LOS ANGELES.
STOP THE WATER WHILE USING ME! HAS OFFICIALLY LAUNCHED IN THE US. BOLD ORGANIZED THE LAUNCH EVENT IN THE HOLLYWOOD HILLS AND IS RESPONSIBLE FOR PUBLIC RELATIONS IN THE US MARKET.
“COKE FIRST”, AN ART SHOW BY CONNY MAIER AT THE BOLD SPACE LA DURING NIGHT ON BROADWAY. THE EXHIBITION WAS SUPPORTED BY THE GERMAN CONSULATE.
SHE WEARS TOUR: IN CELEBRATION OF INTERNATIONAL WOMEN’S DAY,  BOLD INVITED BLOGGERS AND EDITORS FOR EASTPAK TO DISCOVER THE MOST INSPIRING FEMALE INFLUENCERS IN BERLIN.
TO PRESENT THE LATEST LIMITED EDITION BY G-SHOCK. BOLD HOSTED A LAUNCH EVENT AND EXCLUSIVE MEDIA DINNER FOR PRESS IN HAMBURG.
TO HONOR THE MOST SPECIAL DAY OF THE WEEK, BOLD ASKED BLOGGER TWINS MARIA & SOPHIA TO HOST THE SUNDAY CLUB FOR ICONIC GIN BRAND HENDRICK’S.
ICONIC MENSWEAR BLOG DANDY DIARY OPENED A VEGAN DINER IN BERLIN. BOLD INVITED PRESS TO THE OPENING EVENT AND INITIATED INTERVIEWS WITH THE OWNERS JAKOB HAUPT AND DAVID ROTH. IT WAS ONE OF THE MOST ANTICIPATED RESTAURANT OPENINGS OF THE YEAR.
FOR THE LAUNCH OF THE ZALANDO X SPORTS CAMPAIGN, BOLD CREATED AND PRODUCED AN EVENT AT THE ICONIC ST. AGNES CHURCH IN BERLIN. WE INVITED PRESS AND INFLUENCERS TO KICK-OFF THE SS16 COLLECTION.
TO CELEBRATE THE 40TH ANNIVERSARY OF BURTON, BOLD INVITED KEY LIFESTYLE JOURNALISTS TO THEIR EU HEADQUARTERS IN INSBRUCK TO PREVIEW THE NEW COLLECTION AND TEST IT ON THE SLOPES.
Art curator Nathaly Charria shows us her personal Miami. Check out more local spots in Eastpak's Miami City Guide, produced by BOLD LA.
Crazy in love with "Ivy Park", the latest collection by Beyonce and Sir Philip Green, exclusively available at Zalando starting on April 14th.
In celebration of the 50th anniversary of Onitsuka Tiger's iconic stripe design, BOLD created and executed an event and invited media and influencers.
BOLD LA's client HEAD Sportswear is announcing their exclusive ski wear styles for Gucci Vault's Altitude Collection
BOLD is proud to announce a new partnership with YAZIO!
A continued Press Success Story in US & DACH
BOLD LA is spearheading Marshall Headphone’s Never Stop Listening campaign with a global talent program to celebrate the brand's 60th anniversary
BOLD now works for the (self-proclaimed) world's ugliest sandal!
BOLD LA teams up with InStyle Magazine to support production for their Spring/ Summer issues
BOLD LA supports MADAME Magazine for their Spring/ Summer 2022 high-fashion spreads
BOLD worked with the Thermomix team to secure publicity surrounding the launch of the TM6. The team also produced, programmed and managed a week-long pop-up activation in NYC to celebrate the latest innovation.
BOLD LA lands placements with major travel media after the THETA SC2 launch and a press tour in New York City.
BOLD LA produced eight cooking & recipe videos for Thermomix with celebrated Keto chef Bobby Parish.
BOLD LA welcomes Thermomix USA as new client
Two years of berlin-losangeles.com, we keep celebrating our two favorite cities with this BOLD created, curated and managed digital platform that captures stories and events from Berliners in LA and Angelenos in Berlin.
Berlin street couture brand MARCELL VON BERLIN opens first US flagship store. BOLD LA supports bringing the nightlife vibe of the German capital to the heart of Melrose avenue with BERLIN NITES event series. 
River Island Launches LABELS ARE FOR CLOTHES Campaign
Berlin Weeks took place in LA in October, celebrating the two sister cities.
BOLD LA IS RUNNING SOCIAL MEDIA SURROUNDING BABYLON BERLIN’S US PREMIERE.
ZALANDO’S ANNUAL STYLE ICONS WERE GIFTED A TRIP TO LOS ANGELES.
BOLD LA MANAGED GLOBAL COMMUNICATIONS FOR THE LAUNCH OF ASICS’ BRAND NEW JYUNI COLLECTION.
GERMAN DOLL MANUFACTURER SCHILDKRÖT RECIEVED A TIMELY BRAND MAKEOVER. STRATEGY, CONCEPT, ART DIRECTION AND PRODUCTION OF THE NEW LIFESTYLE FILM, AS WELL AS ACCOMPANYING PHOTO MATERIAL WAS PRODUCED BY BOLD LA IN LOS ANGELES.
BOLD CREATED THE OPENING EVENT FOR DANISH BRAND SAMSOE&SAMSOE, IN ATTENDANCE OF MANY WELL KNOWN FACES AND MEDIA.
BOLD IS MANAGING SOCIAL MEDIA AND COMMUNITY OUTREACH FOR A BRAND NEW ART EXPERIENCE COMING TO LOS ANGELES, THE 14TH FACTORY.
BOLD IS PROUD TO BE MANAGING THE SOCIAL STRATEGY FOR ONE OF THE BIGGEST AND LONGEST-RUNNING ART SHOWS IN THE US - LA ART SHOW.
BOLD produced a USA inspired photoshoot for Eastpak's Wyoming ‘76 Edition in the LA Arts District.
BOLD LA is handling PR for new and independent editorial platform RUINS.
BOLD APPOINTED OFFICIAL PRESS PARTNER FOR VERBREUIL PARIS IN THE US MARKET.
“FROM BERLIN TO LA MUSIC” PANEL, DISCUSSING AND EXPLORING THE NIGHT LIFE AND CULTURAL EXCHANGE BETWEEN THE SISTER CITIES LA AND BERLIN. THE EVENT WAS HOSTED AT THE BOLD SPACE IN DOWNTOWN LA.
BOLD LA PRODUCED THE CAMPAIGN FOR THE BRAND NEW AG COUNTOUR 360 DENIM LINE. CONCEPT, VIDEOGRAPHY AND PHOTOGRAPHY BY BOLD LA.
BOLD APPOINTED INTERNATIONAL CREATIVE AGENCY FOR DJ ICON AND PRODUCER LOCO DICE. BOLD TASKS: DIGITAL CONTENT AND  BRAND STRATEGY.
THE SOUND INSTALLATION “CONTINGENT MATTER” BY YUTAKA MAKINO TOOK PLACE AT THE BOLD SPACE IN DTLA IN COOPERATION WITH VILLA AURORA AND THE GERMAN CONSULATE.
LA ROSA SOCIAL CLUB: A COLLABORATIVE POP-UP INSTALLATION BY FILMMAKER AARON ROSE AND JOHANN HAEHLING VON LANZENAUER. BOLD SUPPORTED THE OPENING BY INVITING KEY JOURNALISTS AS WELL AS INFLUENCERS AND ARRANGING INTERVIEWS WITH HIGH-PROFILE PUBLICATIONS.
EASTPAK’S NEW CITY GUIDE WITH DJ SOSUPERSAM IS NOW ONLINE. EXPLORE LOS ANGELES THROUGH THE EYES OF A LOCAL. BOLD PRODUCED THE GUIDE AND PHOTO SHOOT IN LOS ANGELES.
STOP THE WATER WHILE USING ME! HAS OFFICIALLY LAUNCHED IN THE US. BOLD ORGANIZED THE LAUNCH EVENT IN THE HOLLYWOOD HILLS AND IS RESPONSIBLE FOR PUBLIC RELATIONS IN THE US MARKET.
“COKE FIRST”, AN ART SHOW BY CONNY MAIER AT THE BOLD SPACE LA DURING NIGHT ON BROADWAY. THE EXHIBITION WAS SUPPORTED BY THE GERMAN CONSULATE.
Art curator Nathaly Charria shows us her personal Miami. Check out more local spots in Eastpak's Miami City Guide, produced by BOLD LA.
BOLD Munich created a 360 ° brand experience for BMW Design’s upcoming concept
BOLD Berlin introduced latest PR client Milk Makeup to a selected Berlin crowd
Presentation of the latest iconic design by Bang & Olufsen, the BEOVISION HARMONY.
BOLD Berlin created the campaign for the latest collab collection by ESPRIT in cooperation with Craig&Karl.
BOLD BERLIN ORGANIZED ZALON BY ZALANDOS FIRST POP-UP STYLING SALON IN VIENNA.
MADE.COM GOES HAMBURG WITH A BOLD PRESS LUNCH.
TOGETHER WITH CASIO SHEEN BOLD BERLIN HOSTED A SPECIAL PRESS DINNER TO SHOWCASE THE NEW HIGHLIGHTS OF THE BRAND.
BREAD & BUTTER BY ZALANDO, COMMUNICATED BY BOLD.
BOLD BERLIN DESIGNED AND CREATED THE PUMA BOOTH AT THIS YEARS BREAD & BUTTER.
TO CELEBRATE ITS 70TH ANNIVERSARY, WRANGLER CREATED A DAZZLING COLLECTION WITH ICONIC POP ARTIST, PETER MAX, SET TO BE UNVEILED AT BREAD & BUTTER.
BREAD&BUTTER IS GIVING A PREVIEW WITH VIVIENNE WESTWOOD, ADOWA ABOAH AND JEFFERSON HACK.
BOLD INVITED SELECTED INFLUENCERS AND CELEBRITIES TO THE EXCLUSIVE FENTY BY RIHANNA COCKTAIL EVENT TO TAKE A GLIMPSE AT THE NEW COLLECTION.
INTERNATIONAL INFLUENCER CARO DAUR CREATED HER OWN LIPSTICK TOGETHER WITH MAC COSMETICS.
GERMAN SPORTS AND STREETWEAR BRAND PUMA TOOK OVER ONE OF BERLIN'S BEST NEW LOCATIONS, THE ATELIER AT AUFBAUHAUS, FOR THE "RUN THE STREETS" PARTY DURING BERLIN FASHION WEEK.
BOLD IS HANDLING THE OVERALL PRESS WORK AND CONCEPT REALIZATION OF PROJECTS FOR INNOVATIVE EYEWEAR BRAND YUN.
BOLD is responsible for the communications surrounding the new Bread&Butter by Zalando trade show.
ACNE STUDIOS OPENED A NEW FLAGSHIP ON ECLECTIC POTSDAMER STRASSE IN BERLIN. BOLD INVITED PRESS AND INFLUENCERS FOR ACNE STUDIOS TO THE OPENING AND WAS RESPONSIBLE FOR PR.
SHE WEARS TOUR: IN CELEBRATION OF INTERNATIONAL WOMEN’S DAY,  BOLD INVITED BLOGGERS AND EDITORS FOR EASTPAK TO DISCOVER THE MOST INSPIRING FEMALE INFLUENCERS IN BERLIN.
TO PRESENT THE LATEST LIMITED EDITION BY G-SHOCK. BOLD HOSTED A LAUNCH EVENT AND EXCLUSIVE MEDIA DINNER FOR PRESS IN HAMBURG.
TO HONOR THE MOST SPECIAL DAY OF THE WEEK, BOLD ASKED BLOGGER TWINS MARIA & SOPHIA TO HOST THE SUNDAY CLUB FOR ICONIC GIN BRAND HENDRICK’S.
ICONIC MENSWEAR BLOG DANDY DIARY OPENED A VEGAN DINER IN BERLIN. BOLD INVITED PRESS TO THE OPENING EVENT AND INITIATED INTERVIEWS WITH THE OWNERS JAKOB HAUPT AND DAVID ROTH. IT WAS ONE OF THE MOST ANTICIPATED RESTAURANT OPENINGS OF THE YEAR.
FOR THE LAUNCH OF THE ZALANDO X SPORTS CAMPAIGN, BOLD CREATED AND PRODUCED AN EVENT AT THE ICONIC ST. AGNES CHURCH IN BERLIN. WE INVITED PRESS AND INFLUENCERS TO KICK-OFF THE SS16 COLLECTION.
TO CELEBRATE THE 40TH ANNIVERSARY OF BURTON, BOLD INVITED KEY LIFESTYLE JOURNALISTS TO THEIR EU HEADQUARTERS IN INSBRUCK TO PREVIEW THE NEW COLLECTION AND TEST IT ON THE SLOPES.
Crazy in love with "Ivy Park", the latest collection by Beyonce and Sir Philip Green, exclusively available at Zalando starting on April 14th.
In celebration of the 50th anniversary of Onitsuka Tiger's iconic stripe design, BOLD created and executed an event and invited media and influencers.