The second German Acne Studios Flagshipstore opened in the Luitpoldblock in Munich, one of the best locations in town at Brienner Straße 11. 

BOLD was responsible for guest management and media hosting.

Among them were local celebrities and well known personalities from music, film, culture and media such as Katja Eichinger, Veronika Heilbrunner, Flaka Haliti, and Andreas Murkudis.