After a successful Winter 2021/ 2022 season with many placements of the HEAD Sportswear Legacy Collection in US media, we continued our press work for the Austrian based brand and kicked off the Winter 2022/23 season with a Fashion Showroom in the heart of Soho/ NYC in May of this year. The AG Studio space was ideal to showcase all three collections: Legacy by Lindsey Vonn, Rebel and KORE.
Through the use of wall decals we were able to tell the story of HEAD Sportswear’s heritage and the new collections in dedicated areas for guests to read and dive in. We invited NY based key editors of trade, lifestyle and fashion media, as well as fashion retailers to discover the new collection and join a vivid panel with Olympic Icon Lindsey Vonn; hosted by former Harper’s Bazaar & ELLE editor Corinna Williams, and joined by HEAD Sportswear VP Roman and stylist Ali Kornhauser.
We surprised our guests with a beautiful flower display in the entrance area of the space, showcasing our “Winter in Summer” event theme through popped-up roses that were draped like a snow avalanche around the HEAD Sportswear collections.
To spoil our guests with delicious savory and sweet hors d’oeuvres we requested the up and coming NYC Chef Olivier Palazzo to join our event team. His roots in French technique inspired a high-end menu of European delights such as homemade ricotta honey & black truffle, eggplant confit shaved bottarga, homemade focaccia, macarons and chocolate eclairs.
We took care of every small detail for this event like sending our guests off with a Thank You note personally signed by Lindsey Vonn and Roman Stepek attached to a white Rose, which looked like a snowball.
We are proud that this PR kickoff event resulted in long form articles in major trade magazines such as Women’s Wear Daily and many social media mentions by our invited guests.
Now we are off to another busy and exciting press season for HEAD Sportswear Collection in the US and also for the DACH market in close collaboration with our team at BOLD Berlin. More to come soon!