For 40 years now Burton Snowboards is shaping the industry they helped to create in the first place. To celebrate the occasion, BOLD took on a trip to Innsbruck along a cool bunch of media representatives. At the Burton European headquarter, journalists gained an in-depth insight into the upcoming collections and the story-rich history of the American brand.

While checking out the new hardwear is essential to snowboarders, so is partying and above all riding a snowboard as often as possible. Therefore, participants of the riders trip were seen dancing hard and testing the new product extensively out on the slopes.

BOLD is pushing PR outcome for Burton throughout the whole season, snow or sun, plus is handling guest-management and influencer seeding.