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Ivy Park
BOLD is responsible for the communication of Ivy Park.

Ivy Park sells exclusively through Zalando in Germany. To introduce Ivy Park, the latest collection by superstar Beyonce, BOLD created and produced a media launch event in Berlin.

BOLD invited top fashion and lifestyle journalists to an exclusive dinner to preview the collection in Berlin.

BOLD is responsible for the day-to-day PR-work for Ivy Park in Germany and introduced the collection during Germany Press days to an exclusive range of fashion editors and bloggers.

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