Ivy Park sells exclusively through Zalando in Germany. To introduce Ivy Park, the latest collection by superstar Beyonce, BOLD created and produced a media launch event in Berlin.

BOLD invited top fashion and lifestyle journalists to an exclusive dinner to preview the collection in Berlin.

BOLD is responsible for the day-to-day PR-work for Ivy Park in Germany and introduced the collection during Germany Press days to an exclusive range of fashion editors and bloggers.