La Rosa Social Club took place in the ever-growing Arts District at the grand opening of Alldayeveryday DTLA Project Space. The dynamic duo of Johann Haehling von Lanzenauer and filmmaker Aaron Rose curated a cohort of artists to build a temporary art bar that coincided with the LA Art Book Fair. Everything from the space, seating, and lighting down to the bar napkins were created by these artists.

BOLD supported the opening by inviting key journalists as well as influencers to an exclusive happy hour at the pop-up art bar.

Before, during and after the event, BOLD arranged interviews with high-profile publications.