In honor of the 50th anniversary of Onitsuka Tiger's iconic stripe design, BOLD created and executed an event for influencers, editors and bloggers during Berlin Fashion Week.

In collaboration with Letters are my Friends, an art collective based in Berlin, BOLD designed and executed an event to celebrate Onitsuka Tiger. Aim was to reach out to press and influencers to tell the story of Onitsuka Tiger.

An artistically designed exhibition telling the story of the sportswear brand let into a Pop-Up Sake bar, offering carefully curated Sake and Japanese food.

BOLD reached out to selected editors and bloggers to pitch Onitsuka Tiger anniversary into print magazines and blogs. Additional to the extensive PR work, BOLD seeded the iconic model "Mexico Delegation" to influencers in the world of fashion, music, art and design.