The PUMA booth was divided in two parts: The showroom area where visitors could check out the latest collections and meet several brand ambassadors and influencers such as GNTM winner Vanessa Fuchs, influencer trio Modern Man and fitness star Pamela Reif.

The other half of the booth was transformed in a Berlin-Späti where visitors could grab branded snacks and goodies or take a picture in an old Porsche. Sceneries have been created to resemble the brand’s current campaigns.

The booth offered a variety of interactive experiences and featured a tattoo artist, live dance performances and photo booth that addressed topics such as courage and female empowerment. 

Live DJs set a BOLD pace for all the activities at the PUMA booth.