Schildkröt is the world's oldest doll manufacturer that has been active since 1896. In addition to the concept and art direction, BOLD produced a new brand film in Los Angeles with the participation of 15 children, four Golden Retriever puppies and a mini horse. At the same time, BOLD LA shot photo material for the new website, catalogues, PR and social media. For this year's international toy fair in Nürnberg BOLD LA created the extensive sales presentation, defined positioning and wrote the brand copy.