Thermomix pop-up event in NYC

BOLD LA worked with the Thermomix team to secure publicity surrounding the launch of the TM6. The team also produced, programmed and managed a week-long pop-up activation in NYC to celebrate the latest innovation.

Thermomix USA, with thousands of users worldwide, launched their latest model, the TM6 in summer 2019 in US. BOLD LA produced a 4-day pop-up cooking experience in Soho, NYC from July 17-20 2019 introducing Thermomix to press and public, working with culinary talent such as renowned Chef Ilan Hall, Welfare advocate Sophia Roe, and influencer and socialite Chef Stephanie Nass.

Sophia Roe at the Thermomix Housewarming party in Soho, New York

Showcasing the evolution of the different Thermomix models

See a recap from our big Housewarming day here

See the full programming here