YAZIO is a German-based health and nutrition app that will be introduced to the US market in 2023.
BOLD was tasked to identify three talents that align with YAZIO’s target group and understand the value of the App for their users: nutritionists, fitness experts, and people who are on their personal journey to a healthier life. BOLD handled outreach, negotiations and talent contracting for the content production. BOLD also supported production needs, organization, and creative direction on the day of the event.
Clayton Bailey is the fitness manager at Los Angeles bespoke HEIMAT Club, he is an expert when it comes to health optimization and bringing your fitness to the next level.
Nutrition coach Sam Wallace knows that workouts and the right nutrition for your personal goals go hand in hand. She spoke about creating healthy eating habits with YAZIO and how to understand the nutritional values of your food choices.
Josie has been on an inspiring journey to a healthier self. She's lost over 145 pounds by learning more about effective workouts and integrating healthier meals into her nutrition.
We are extremely excited to be part of YAZIO's journey in the US and introduce this successful brand to a new market!