B&O PLAY is the world’s leading lifestyle audio brand for young, urban creatives. Founded in 2012 as a sister company to world renowned Bang & Olufsen, B&O PLAY is firmly grounded in 90 years of design excellence, craftsmanship and product innovation. They don’t just make headphones, they don’t just design speakers and they are not simply in the business of electronics. They are in the business of goosebumps.