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Bread&&Butter by Zalando 2018
A record-breaking fashion-festival – B&&B attracted more than 30.000 visitors.

In the end of august 2018, Berlin witnessed the biggest Bread&&Butter by Zalando ever. More than 30.000 guests from all over Germany and far beyond gathered in the German capital to experience fashion, music and trends in a breathtaking scenario. A wide spectrum of brands took the opportunity to present themselves in a way, that is usually reserved for fashion-fairs and their exclusive visitors. The innovative fashion-festival impressively demonstrated how brands and customers can interact in a highly relevant and playful manner. BOLD Berlin was responsible for PR and influencer relations for the whole event, plus supported various clients taking part in the festival with their executions.

Taking the Wrangler auto-scooter for a ride
Youth of B&&B
Panels and talks completed the festival line-up

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