In the end of august 2018, Berlin witnessed the biggest Bread&&Butter by Zalando ever. More than 30.000 guests from all over Germany and far beyond gathered in the German capital to experience fashion, music and trends in a breathtaking scenario. A wide spectrum of brands took the opportunity to present themselves in a way, that is usually reserved for fashion-fairs and their exclusive visitors. The innovative fashion-festival impressively demonstrated how brands and customers can interact in a highly relevant and playful manner. BOLD Berlin was responsible for PR and influencer relations for the whole event, plus supported various clients taking part in the festival with their executions.