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Johnnie Walker X Berlin Gallery Weekend
In cooperation with artist Stefan Marx BOLD overtook Berlin Gallery Weekend for Johnnie Walker

The Berlin Gallery Weekend is one of the most important art happenings in a year's calendar. BOLD created an experience for visitors of the weekend, that drew its inspiration from both the art scene itself and the art of creating the perfect drink. In cooperation with artist Stefan Marx, we re-designed well-known Tiger Bar in the heart of Berlin into an art bar – completed by artworks by Stefan himself, a newly designed menu and a specially created drink for the occasion. The execution extended to several galleries that served Johnnie Walker drinks during the weekend, the placement of blank "Striding Man" statues that were painted on by artists and visitors, and an exclusively designed city map showing all hot-spots for both art- and bar-lovers.

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