Stop the Water While Using Me! has officially launched in the US. BOLD partnered with One Fine Stay and How You Glow to organize the launch event in the Hollywood Hills and was responsible for the public relations in the US market.
Considering only 3% of the earths water is used for drinking water, and we only have access to 1/3 of that, BOLD organized a launch event with brand Stop the Water While Using Me! to remind people that their are alternative high end products out there that we can use on a daily basis.
BOLD did not only take part in the launch event but also was responsible for public relations in the US market as well as educating and pushing for a product that saves water when Los Angeles experiences a threatening drought.